Summary

B2B Digital Marketing is very different from B2C and can be difficult to know where to focus your efforts. But despite this the channels and options available with digital marketing provide you with a great opportunity to create a campaign that is both cost effective and efficient, compared to traditional media.

This seminar will give you everything you need to use to attract, convert and retain customers in the B2B sector

Speakers

• Alex MacLennan – Digital Planner, KMP Digitata
• David Edmundson-Bird – Director of Executive Programmes, MMU
• Lee Chadwick – CEO, Communigator