We hosted our first Social Media Marketing workshop today and, like the previous blogging workshop, it was a great success.

We had a great turnout. Organisations represented included the Co-operative, the University of Nottingham and United Utilities.

Paul started the workshop by running through a few ways we can monitor online conversations about a particular brand, product or organisation by tracking various online communities.

In the second half of the workshop, Paul and I guided attendees through the process of searching and monitoring twitter, technorati and other aggregator sites, in order to find out in real time who is discussing the topics the attendees were interested in. The attendees then set up twitter and wordpress.com accounts and thought about who they should be engaging and how they could get involved in relevant conversations.

It was a busy session that covered a lot of ground and most people I spoke to afterwards seemed to take away lots of ideas on how they could apply the things they learned to their organisation.

Slides from the event will be available shortly. In the meantime, have a look at this slideshow of pictures taken during the workshop.

Many thanks to all who came along – don’t forget, if you have any more questions you can get hold of me on twitter (my username is GezD).  I can be easily summoned with an @reply! And while you’re at it, you can find out about the latest news from InBlackAndWhite by following us on twitter. Why not send us a message right now?

Due to the popularity of this event, we are hosting an additional workshop on the 11th February. We’re expecting this to sell out too, but there are still a couple of places left if you want to book your ticket.

**UPDATE** The Social Media Marketing workshop on the 11th of Feb is now sold out. The next event is a Blogging Workshop, taking place in Manchester on the 11th March. Book early to avoid disappointment.