On Wednesday KMP and How-Do hosted a Social Media Marketing seminar at the MDDA in Manchester. There was a great line up of speakers for the seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP’s Chairman – Bill Daring! It was really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. We had a great turnout for the event, with attendees from BJL, Blacks Leisure Group, The Co-operative Group, MoneySupermarket.com, and many more! Bill opened the seminar and with a presentation on “PR 2.0 and the Social Media” where he gave an introduction to social media, whilst discussing the case for social media in PR. Bill’s presentation was formed on the basis that the majority of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill also talked about how we can track, manage and respond to brand buzz online. Mike was up next, and he delivered a fantastic presentation which covered everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within. Last but certainly not least was Dominic, whose presentation was titled “Extend Buzz – spend less – managing online communities to drive success“. Dominic discussed the topic of moderation and community management. To conclude the seminar, the 3 speakers then took part in a Q & A session, which gave the attendees the opportunity to ask any remaining questions they had about social media and the issues covered in the presentations. If you have any feedback or comments about the event, then we’d love to hear from you! Just leave us a comment below!