KMP’s next event is a Social Media for Beginners Workshop, which takes place on the 29th January at the MDDA in Manchester.
The half-day workshop will be hosted by KMP’s Social Media Expert – Paul Fabretti, alongside Content Strategist, Dave Kinsella.
Paul will be looking at the role of blogging within social media, using case studies to show how blogging can be used as an effective business tool. He’ll also use a case study to help attendees work through the tools and methodologies involved with creating a social media strategy so that attendees can build their own campaign.
Dave will be exploring the world of social media and showing you how easy it is to get started with the different social media tools that are available, including social networks, photo-sharing sites, video and blogs.
Already proving to be popular with companies such as The Co-operative, United Utilities and Wales Millennium Centre signed up, there are only a few places left for this complete guide to Social Media. Book now to avoid disappointment.
Following the success of KMP’s Blogging Workshop, inblackandwhite.tv caught up with Craig to bring you an exclusive interview with the man himself!
http://www.vimeo.com/2463615
In this video, Craig gives a brief introduction about himself and the work that he does, as well as discussing the purpose of the Blogging Workshops. As this is the second workshop that KMP has hosted, we wanted to find out where Craig’s enthusiasm for blogging stems from and why he sees blogging as such a valuable marketing tool.
Craig also discusses the popular social media tool, “twitter” providing his thoughts on the best definition, as well giving his tips on how to find the best people to follow!
Yesterday we partnered with How-Do to hold our second Blogging for Business Workshop at the MDDA in Manchester.
http://www.vimeo.com/2438103
Hosted by KMP’s Social Media expert, Paul Fabretti, as well as blogger and journalist, Craig McGinty the workshop was a great success and was enjoyed by everyone who attended.
Despite the tricky weather conditions in Manchester after all the snow and ice, we were pleased to see that we had a 100% turnout for the second time. There were representatives from a great variety of companies, including Kelloggs, SKV PR, the Co-operative Bank, and Superbreak Mini Holidays to name a few!
Paul did a great job of hosting the workshop, starting off with an introduction to the background of blogging and using some case studies of how companies like Dell, Starbucks and General Motors have used blogs effectively. In the second half of the workshop, Craig and Paul guided attendees step by step through the process of setting up a blog and how to write posts.
KMP’s next event will be a Social Media for Beginners Workshop, which takes place on the 29th January in Manchester.
Craig McGinty casts a watchful eye over the bloggers!
This Thursday we’ll be partnering with How-Do once again to host a Blogging for Business workshop, which will take place at the MDDA in Manchester.
We first hosted this workshop at the beginning of October, and it proved to be so popular that we decided to run another one before the end of the year!
The half-day workshop will be hosted by KMP’s Social Media Expert, Paul Fabretti along with journalist and blogger, Craig McGinty. In this hands-on and practical workshop, they will be guiding attendees through everything from the background of blogging, showing them how to set up their own blog, as well as how to communicate and engage with fellow bloggers!
There are still a few places available for the workshop, so why not treat yourself before Christmas and pop along!
The most recent seminar was well received. As with our previous event on this subject, the topic of Web Content Strategy was well covered by the speakers with plenty of crossover between the presentations to re-inforce the most important points made.
My presentation covered optimising content for syndication, the reasons for distributing content beyond your own website and some methods for keeping branding consistent when you no longer have control over the presentation of your content.
Simon Bartolo from Sitecore gave good reasons for using a full-featured Content Management System and gave a demonstration of some of the killer new feature in the latest version of Sitecore, he also announced the imminent release of a set of marketing analytics tools for Sitecore currently codenamed “Everest”.
Chris Rourke from User Vision highlighted the importance of usability testing as part of the web design and development process. He provided several examples of ways to do this in the context of differing criteria such as website size, target audience and budget.
Liam Ryan from Creative Virtual gave a demonstration of their Lingubot technology in use as a virtual helpdesk with examples of the cost savings that had been achieved by some of their clients.
The feedback was mostly positive although some attendees felt that there was a little too much focus on the specific products offered by the speakers.
Short and sweet and got good info /guidelines that can easily be passed on to colleagues and management
Linda El-Ali – Turner Broadcasting
The speakers were very good and informative.
Geoff Guerin – BHSF Ltd
The big surprise of the event was a new record for the furthest distance travelled to get there. We had two attendees who had flown over from Israel specifically to attend. We were happy to set aside a couple of hours following the seminar to talk to them about the problems and solutions that they had creating web content in Hebrew, I think that we all learned something new from the exchange of ideas.
Paul will be looking at the role of blogging within social media, using case studies to show how blogging can be used as an effective business tool. He’ll also use a case study to help attendees work through the tools and methodologies involved with creating a social media strategy so that attendees can build their own campaign.
Dave will be exploring the world of social media and showing you how easy it is to get started with the different social media tools that are available, including social networks, photo-sharing sites, video and blogs.
Already proving to be popular with companies such as The Co-operative, United Utilities and Wales Millennium Centre signed up, there are only a few places left for this complete guide to Social Media. Book now to avoid disappointment. 