The most recent seminar was well received. As with our previous event on this subject, the topic of Web Content Strategy was well covered by the speakers with plenty of crossover between the presentations to re-inforce the most important points made. My presentation covered optimising content for syndication, the reasons for distributing content beyond your own website and some methods for keeping branding consistent when you no longer have control over the presentation of your content. Simon Bartolo from Sitecore gave good reasons for using a full-featured Content Management System and gave a demonstration of some of the killer new feature in the latest version of Sitecore, he also announced the imminent release of a set of marketing analytics tools for Sitecore currently codenamed “Everest”. Chris Rourke from User Vision highlighted the importance of usability testing as part of the web design and development process. He provided several examples of ways to do this in the context of differing criteria such as website size, target audience and budget. Liam Ryan from Creative Virtual gave a demonstration of their Lingubot technology in use as a virtual helpdesk with examples of the cost savings that had been achieved by some of their clients. The feedback was mostly positive although some attendees felt that there was a little too much focus on the specific products offered by the speakers. Short and sweet and got good info /guidelines that can easily be passed on to colleagues and management Linda El-Ali – Turner Broadcasting The speakers were very good and informative. Geoff Guerin – BHSF Ltd The big surprise of the event was a new record for the furthest distance travelled to get there. We had two attendees who had flown over from Israel specifically to attend. We were happy to set aside a couple of hours following the seminar to talk to them about the problems and solutions that they had creating web content in Hebrew, I think that we all learned something new from the exchange of ideas.

There’s not long to go now until we head down to London to host our next seminar on the topic of Web Content Strategy. This is a seminar that we’ve hosted before, and it proved so popular that we’ve decided to run it again! This seminar is the ultimate must-attend event for those who are looking to improve some areas, if not all of their web strategy. We have a great combination of speakers for this seminar, from areas of R&D, content management systems, usability and customer service, which ensures that all areas of web strategy are covered. The speakers are KMP’s Content Strategist Dave Kinsella, the MD of Sitecore, Simon Bartolo, User Vision’s Emma Kirk and Liam Ryan from Creative Virtual. So, if improving your web strategy is top of the to-do list for next year, why not pop along to our half-day seminar on the 19th November. Tickets are still available at the early-bird rate of £125 + VAT, so book now! http://www.vimeo.com/2204793

It’s been an action-packed seminar schedule this year, and we’re not finished yet!  We’ve still got 2 more events before the end of the year, and a variety of seminars and workshops planned for next year! Our seminar programme for the rest of the year, and the beginning of next year, looks like this: 19th November   Web Content Strategy      London   4th December     Blogging Workshop         Manchester  29th January       Social Media Workshop    Manchester  25th February     Social Media Marketing    Manchester 11th March          Blogging Workshop          Manchester    26th March          Reputation Management   Manchester   For details on any of our seminars, please don’t hesitate to contact us (inblackandwhite@kmp.co.uk) for more information.

After our Social Media Marketing seminar in September, inblackandwhite.tv are bringing you an exclusive interview with KMP’s social media experts, Paul Fabretti and Dave Kinsella! In this video Paul and Dave discuss the social media tool, twitter, as they search for a definition which best fits the popular communication service. Paul and Dave are on hand to offer some helpful links and recommend some influential people to follow, as well as discuss some case studies which demonstrate how top brands like Dell use twitter as part of their marketing strategy.  And finally, our social media experts give you the chance to contact us directly and email in your questions about twitter to inblackandwhite@kmp.co.uk. http://www.vimeo.com/1944815

This week the final episode of the podcast is released, featuring KMP’s Social Media Expert, Paul Fabretti talking about Blogging for Business. This is the final part of a series of podcasts which we have released following the Social Media Marketing seminar,which took place on the 30th September in London. Listen or download the mp3 now: [display_podcast] We hope you’ve found the series of podcasts useful and informative! Our next seminar is on the topic of Web Content Strategy, and will take place on the 19th November in London.