After our Social Media Marketing seminar in September, inblackandwhite.tv are bringing you an exclusive interview with KMP’s social media experts, Paul Fabretti and Dave Kinsella! In this video Paul and Dave discuss the social media tool, twitter, as they search for a definition which best fits the popular communication service. Paul and Dave are on hand to offer some helpful links and recommend some influential people to follow, as well as discuss some case studies which demonstrate how top brands like Dell use twitter as part of their marketing strategy.  And finally, our social media experts give you the chance to contact us directly and email in your questions about twitter to inblackandwhite@kmp.co.uk. http://www.vimeo.com/1944815

This week the final episode of the podcast is released, featuring KMP’s Social Media Expert, Paul Fabretti talking about Blogging for Business. This is the final part of a series of podcasts which we have released following the Social Media Marketing seminar,which took place on the 30th September in London. Listen or download the mp3 now: [display_podcast] We hope you’ve found the series of podcasts useful and informative! Our next seminar is on the topic of Web Content Strategy, and will take place on the 19th November in London.

Part 3 of the Social Media Marketing podcast is now available for download! In part 3 you can hear the presentation from Dan Rutherford from Outside Line, who spoke about a recent case study and the work that they have done for LG. If you’ve not heard it before, then you really must download this podcast! It’s a great example of how a top brand has embraced social media, and it makes for a really interesting and insightful case study. Listen or download the mp3 now: [display_podcast] Next week will be the final episode of the podcast – Paul Fabretti’s Blogging for Business presentation.

Following on from the Social Media Marketing seminar which took place on the 30th September in London, we are now releasing the speaker’s presentations as podcasts to make sure that you didn’t miss a thing! You can now download part 2 of the seminar podcasts, which brings you Neville Hobson’s presentation on the topic of “the impact of Social Media on the PR industry”. Listen or download the mp3 below:

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Next week’s podcast will be the presentation from Dan Rutherford from Outside Line, who presented a recent case study of LG, so stay tuned for that!

So, you went to the seminar, you heard the presentations, and then got back to the office and couldn’t quite remember everything? Well not to worry! Fresh from the seminar last week, you can now download the first installment of the seminar podcast. In part 1 you can listen to the complete keynote presentation, which was presented by KMP’s Content Strategist, Dave Kinsella. Grab the mp3 below: [display_podcast] Just to refresh your memory, Dave spoke about “Social Media for Business,” where he explained what social media is, the topic of social media as a mainstream medium, how to use social media and much more! More podcasts and presentations will be available soon, but for now you can find Dave’s presentation below if you missed it in his previous post: