We hosted our first Social Media Marketing workshop today and, like the previous blogging workshop, it was a great success.
We had a great turnout. Organisations represented included the Co-operative, the University of Nottingham and United Utilities.
Paul started the workshop by running through a few ways we can monitor online conversations about a particular brand, product or organisation by tracking various online communities.
In the second half of the workshop, Paul and I guided attendees through the process of searching and monitoring twitter, technorati and other aggregator sites, in order to find out in real time who is discussing the topics the attendees were interested in. The attendees then set up twitter and wordpress.com accounts and thought about who they should be engaging and how they could get involved in relevant conversations.
It was a busy session that covered a lot of ground and most people I spoke to afterwards seemed to take away lots of ideas on how they could apply the things they learned to their organisation.
Many thanks to all who came along – don’t forget, if you have any more questions you can get hold of me on twitter (my username is GezD). I can be easily summoned with an @reply! And while you’re at it, you can find out about the latest news from InBlackAndWhite by following us on twitter. Why not send us a message right now?
Due to the popularity of this event, we are hosting an additional workshop on the 11th February. We’re expecting this to sell out too, but there are still a couple of places left if you want to book your ticket.
It’s just a week to go now until we host our first workshop of 2009 – and it looks to be a cracker!
The social media workshop was fully booked in record time, and it promises to be a great event. Social Media is still a hot topic, and although the concept has been around for a while, it’s only now that companies are beginning to sit up and realise that it’s something that they should be doing. Whether it’s creating a Facebook profile, setting up twitter or even a YouTube channel, there are many ways that you can get involved.
Don’t worry though, if you’ve not managed to book your place on a Social Media Workshop, we will be running a Social Media Marketing seminar on the 25th February.
Bill Daring
Speakers for this include KMP’s Chairman – Bill Daring, Dominic Sparkes from Tempero and Mike Antliff from Huzu. Bill will open the seminar with an introduction to social media and the different tools available, as well as using some case studies to show how companies are effectively using social media as part of their Marketing Strategy. Mike will then discuss online communities, including important things to consider when building a community, and Dominic will talk about how to manage communities 24/7. Book now for an early-bird discount!
Welcome back to inblackandwhite.tv, the place where you can find all the latest information about KMP seminars and workshops!
We’re kicking off 2009 with an action packed few months of workshops and seminars! There really is something for everyone, from Social Media workshops to seminars on the topic of Reputation Management.
2008 ended with the success of the KMP Blogging Workshop, which proved so popular that we decided to run it twice. And it looks like the momentum is set to continue for 2009, with a Social Media Workshop that was fully booked so quickly that we’ve had to schedule another one just a few weeks later! There are only 2 places left for this Social Media Workshop which takes place on the 11th February, so book now to avoid disappointment.
If a hands-on, interactive workshop isn’t quite for you, then maybe our Social Media Marketing Seminar on the 25th February will be more helpful. Featuring speakers from Huzu, the social media platform, Tempero, an interactive community management company, and KMP – this seminar is not to be missed!
We look forward to seeing you in 2009!
