B2B Digital Marketing is very different from B2C and can be difficult to know where to focus your efforts. But despite this the channels and options available with digital marketing provide you with a great opportunity to create a campaign that is both cost effective and efficient, compared to traditional media.

Building a strong community around your brand can produce amazing ROI. By building a community, people are able to talk about your brand to their friends and other people. Done properly this can provide you with cost effective exposure to audiences that might not be accessible through other channels. By monitoring what is being said elsewhere online, it is possible to indentify the main influencers in other communities and target marketing towards them.

Whether you're new to Social Media or have tested the water but don't know how to take the next step, this would of been the seminar is for you. Below are the slides from the event and be sure to check our blog to watch the video round up of our Social Media seminars

The Mobile Marketing seminar held in Manchester on the 1st of December 2009 was a great success. With attendees from companies, such as Yorkshire Water and Nottingham Univeristy, we had a great turn out.

The Social Media and Buzz Monitoring seminar held in Manchester was attended by companies like The Trafford Centre and Triumph Motorcycles who discovered how social media could benefit them.

KMP Digitata's Bill Daring was invited to speak at Manchester Metropolitan University Business School. He spoke about how Social Networks have evolved into great PR tools

On the 4th December KMP partnered with How-Do to bring you a unique Blogging for Beginners Workshop, which took place at the MDDA in Manchester. The half-day workshop was hosted by KMP's blog expert, Paul Fabretti as well as journalist and blogger, Craig McGinty.

On Wednesday 8th October, KMP partnered with How-Do to create a unique Blogging for Beginners Workshop which was held at the MDDA in Manchester.

As the internet evolves, so should your marketing. Traditional means of marketing no long achieve the effects they once did. Marketing through social media is producing great results and is only set to improve

Bill Daring presented his speech on the Future of PR Technology. In his presentation he covers the changes, not only in the technology, but also the attudes and user interaction with the internet that affects PR

Blogging, when done correctly, can be a great marketing tool that gets your customers coming back to your site. This seminar went through everything you needed to know about setting up, writing and maintaining a corporate blog.

The web content seminar in Manchester gave an overview of the best Content Management Systems available and helped the attendees with creating effective web content. It also cover the 7 habits online readers exhibit