B2B Digital Marketing is very different from B2C and can be difficult to know where to focus your efforts. But despite this the channels and options available with digital marketing provide you with a great opportunity to create a campaign that is both cost effective and efficient, compared to traditional media.

This seminar will gave the attendees everything they need to use to attract, convert and retain customers in the B2B sector. The seminar consisted of 3 presentations covering Search Engine Optimisation, Social Media and Email Marketing.

Speakers

• Alex MacLennan – Digital Planner, KMP DigitataAlex’s presentation will cover how B2B companies can also benefit from applying SEO tactics to their online content to help drive extra traffic to their online activities.
• David Edmundson-Bird – Director of Executive Programmes, MMUSocial Media is not just for sharing photos and video, but can also be used to create new business in the B2B sector and David’s presentation will tell you how it can be used effectively.
• Lee Chadwick – MD, CommunigatorEmail marketing is still one of the most effective and cost efficient methods of marketing. Lee will share his knowledge of the latest and best tactics to use when creating a B2B email campaign

Presentations