On the 4th December KMP partnered with How-Do to bring you a unique Blogging for Beginners Workshop, which took place at the MDDA in Manchester. The half-day workshop was hosted by KMP's blog expert, Paul Fabretti as well as journalist and blogger, Craig McGinty.

Thanks to everyone who attended! We had a 100% turnout and we hope that everyone thoroughly enjoyed the workshop.

About the Workshop

Blogging has come a long way since the early 2000’s. Far from being just an online diary for early adopters, blogs have now become a mass media tool – an everyday way for millions of people to express themselves, publish their opinions and communicate with each other. This presents many challenges for business. What happens if they are talking about you or your brand? How do you respond to what these people are saying? When and where do you respond? How can you measure all these conversations?

The KMP Blogging for Business workshop was about:

• Give attendees a thorough overview of blogging and the technology behind it
• Explain why blogging has grown so quickly
• Show how other businesses have addressed online buzz
• Demonstrate how to take the first steps in business blogging
• Explain how you can define your blog topic, blog audience and understand how to speak to them