Building Online Communities
Event Round up
Building a strong community around your brand can produce amazing ROI. By building a community, people are able to talk about your brand to their friends and other people. Done properly this can provide you with cost effective exposure to audiences that might not be accessible through other channels. By monitoring what is being said elsewhere online, it is possible to indentify the main influencers in other communities and target marketing towards them.
Gez Daring – Building Online Communities
Simon Rogers – Leveraging Communities
Dominic Sparkes – Online Community Moderation
If you would like a copy of Dominic’s presentation on Online Community Management then please email him at dominic.sparkes@tempero.co.uk
View Tempero’s eBook on the User Generated Content and the Law here.
Speakers
- Gez Daring – Client Services Manager, KMP Digitata.Gez’s presentation will cover what you need to know to start engaging with new customers through social media. What social Media channels are available, which are showing the best results and what the latest developments are.

- Dominic Sparkes – MD, TemperoDom runs Tempero, the largest social media management company in the world with over 120 staff moderating, monitoring and managing social media projects/sites/applications and campaigns for some of the biggest brands.

- Simon Rogers – CEO, Market SentinalSimon helps companies understand who has influence over their brand, what end consumers are saying online and through that understanding, focus PR and marketing on those people and organisations that will deliver the best R.O.I.

Schedule
| 09.00am | Registration with tea and coffee |
|---|---|
| 09.30am | Welcome |
| 09.40am | Jon Keefe – Get the online community talking |
| 10.20am | Dominic Sparkes – Managing the online community |
| 11.00am | Break for Tea and Coffee |
| 11.30am | Simon Rogers – Identifying and targeting your community influencers |
| 12.10pm | Questions and Answers |
| 12.20pm | Network Lunch |
| 01.00pm | Finish |