Building a strong community around your brand can produce amazing ROI. By building a community, people are able to talk about your brand to their friends and other people. Done properly this can provide you with cost effective exposure to audiences that might not be accessible through other channels. By monitoring what is being said elsewhere online, it is possible to indentify the main influencers in other communities and target marketing towards them.

Below are the 3 presentations from this event.

Jon Keefe – Online Communities

Gez Daring – Dos and Don’t of Enaging with an Online Community

Dominic Sparkes – Online Community Moderation

If you would like a copy of Dominic’s presentation on Online Community Management then please email him at dominic.sparkes@tempero.co.uk

Speakers

• Jon Keefe – CEO, KMP DigitataJon is a digital consultant who’s online & business knowledge has been built from 14 years in the online/digital space.As a founder of KMP, Jon has embraced internet technologies; helping organisations to benefit from digital innovation.
• Dominic Sparkes – MD, TemperoDom runs Tempero, the largest social media management company in the world with over 120 staff moderating, monitoring and managing social media projects/sites/applications and campaigns for some of the biggest brands.
• Simon Rogers – CEO, Market SentinalSimon helps companies understand who has influence over their brand, what end consumers are saying online and through that understanding, focus PR and marketing on those people and organisations that will deliver the best R.O.I.