Yesterday we partnered with How-Do to hold our second Blogging for Business Workshop at the MDDA in Manchester. http://www.vimeo.com/2438103 Hosted by KMP’s Social Media expert, Paul Fabretti, as well as blogger and journalist, Craig McGinty the workshop was a great success and was enjoyed by everyone who attended. Despite the tricky weather conditions in Manchester after all the snow and ice, we were pleased to see that we had a 100% turnout for the second time. There were representatives from a great variety of companies, including Kelloggs, SKV PR, the Co-operative Bank, and Superbreak Mini Holidays to name a few! Paul did a great job of hosting the workshop, starting off with an introduction to the background of blogging and using some case studies of how companies like Dell, Starbucks and General Motors have used blogs effectively. In the second half of the workshop, Craig and Paul guided attendees step by step through the process of setting up a blog and how to write posts. KMP’s next event will be a Social Media for Beginners Workshop, which takes place on the 29th January in Manchester.
This week the final episode of the podcast is released, featuring KMP’s Social Media Expert, Paul Fabretti talking about Blogging for Business. This is the final part of a series of podcasts which we have released following the Social Media Marketing seminar,which took place on the 30th September in London. Listen or download the mp3 now: [display_podcast] We hope you’ve found the series of podcasts useful and informative! Our next seminar is on the topic of Web Content Strategy, and will take place on the 19th November in London.
Wow! I am almost lost for words! We gave our first hands-on workshop at the MDDA yesterday morning. It was designed to be a taster, for the uninitiated, to the wonders of blogging and the feedback so far has been fantastic. In all honesty, I was a little nervous going into the event. Despite having held several seminars before, they were never quite as interactive as the ones we did yesterday – and by providing everybody with a computer, you always run the risk of people getting distracted. But, the enthusiasm for learning was incredible and once everybody was at least a little familiar with the interface (we used blogger for the workshop) people really got into it. Rather than just create blogs for blogs sake, we got everybody thinking about what they were going to write about, the tone with which they were going to write and the audience to whom it was aimed. Ok, so some of the blogs may well be in the virtual waste bin today, but at least people are thinking about the essentials before embarking on a blog launch. Anyway, have a look at the video – and yes, that is a pink shirt I am wearing http://www.vimeo.com/1917422
Paul Fabretti and Dave Kinsella, who presented the keynote. Paul and Dave were also joined by Dan Rutherford and Chris Applegate from Outside Line, and Neville Hobson. It’s great that we had such a good turnout for the seminar, with representatives from a wide array of organisations. I would just like to thank everyone for attending, and I hope that everyone left having learnt something new and with a greater understanding of the benefits of social media. The presentations from the seminar will be available to download shortly, as well as photos, videos and podcasts. KMP’s next event is a Blogging Workshop, which takes place on the 8th October at the MDDA in Manchester.So, yesterday was the day of our Social Media Marketing presentation, which saw a team of KMP staff pack up their bags and head down to London for the day! Speaking for KMP were