Posts Tagged ‘brand management’

Online PR and Blogging Workshop

Dave KinsellaOn the 12th June we will be hosting an Online PR and Blogging workshop at the MDDA in Manchester. The workshop will be hosted by KMP’s Content Strategist, Dave Kinsella along with Andrew Lloyd Gordon, a digital marketing trainer who often hosts courses on behalf of e-consultancy. Andrew Lloyd GordonThe aim of the workshop is to show you how you can manage your brand reputation and engage consumers with your brand online.  Dave and Andrew will guide you through this half-day workshop with a combination of practical training sessions and educational tips and advice. We will be providing an introduction to blogging and online PR, explaining what it is, how it differs to traditional PR and an overview of the changing media landscape. Tickets are available at an early-bird discount of £125 + VAT.

Reputation Management – the presentations

Thanks to everyone who attended our Reputation Management seminar last week! The feedback from the event was very positive, and I have been inundated with requests for the presentations from the seminar. All of the presentations will be published shortly, but for the time being, here is Jon Keefe’s (KMP) presentation on the topic of “Are you ready to manage your reputation?”:

Reputation Management Seminar – This Thursday!

KMP’s long awaited Reputation Management seminar will be taking place this Thursday at the MDDA in Manchester. The speakers for this event include KMP’s own – Jon Keefe, Rob Brown from Staniforth and Simon Rogers from Market Sentinel. It promises to be a great event, with Jon Keefe finding out how “social media ready” your organistion really is, Rob Brown discussing the PR Challenges of the Social Web, and Simon Rogers showing us how to manage your reputation and measure the ROI. There are still a few tickets remaining if you would like to book.

Reputation Management Seminar Preview

There are now only 5 weeks to go now until KMP’s Reputation Management seminar takes place on the 7th May at the MDDA in Manchester! This week it’s the turn of Simon Rogers – Director of Sales at Market Sentinel. Background: Simon RogersSimon has 20 years experience of selling high value contracts covering outsourced services, application software and associated integration services to blue chip organisations. For the last 8 years he has been managing sales teams in start-up and turn-round situations, in Europe, USA and the UK. His success is due to pragmatic strategies, involving market segmentation, solid recruitment and employee development, and very good management of the sales process. Simon has also worked at Hoskyns, Cap Gemini, Burberrys, Corning, Norcross, specialising in start-ups. About Market Sentinel Market Sentinel is an organisation whose technology and expertise enables an organisation to understand who has influence over their brand, what consumerscons are saying online (positive or negative) and through that understanding, focus PR and marketing on those people and organisations that will deliver the best return on time and money invested and thus, manage the perception to the benefit of the brand and grow the business. The Presentation Simon will be presenting “How to Manage your Reputation and Measure the ROI.” Simon will be discussing:
  • Where to find online conversations about your brand
  • How to manage these conversations
  • How to get involved and influence the conversations
If you haven’t booked yet, you can still get your tickets at the early-bird rate (available until 10th April). Book Now!