Posts Tagged ‘community management’

2010 InBlackandWhite Schedule

Not only have we got a fresh new look and website but with the re-launch of the InBlackandWhite brand comes a new list of exciting seminar topics covering a wide variety of digital subjects for 2010. There are a few details below but for the full list of event view the upcoming events section.

Video on the Net

Video is the perfect way to increase user interaction with your site and can communication a lot of information in a short period of time.

This seminar will help you understand why video should be a vital part of your marketing strategy, how to produce videos that are tailored for online and finally what to do with your video once you have it.

The seminar will take place in:

Social Media Strategy Seminar & Workshop

Whether you’re new to Social Media or have tested the water but don’t know how to take the next step, this seminar is for you.

Social Media Marketing is going from strength to strength and if you’re not part of it you’re being left behind. Big name brands are using social media as a vital part of their marketing and are taking advantage of the huge benefits it offers.

Social Media Strategy isn’t just about setting up a Twitter account and tweet a couple of times a week. Instead you need a clear, well structured strategy and this seminar will teach you know to do this.

The seminar will take place in:

Building Online Communities

Building a strong community around your brand can produce amazing ROI. By building a community, people are able to talk about your brand to their friends and other people. Done properly this can provide you with cost effective exposure to audiences that might not be accessible through other channels.

The seminar will take place in:

B2B Digital Strategies

In order to grow business online, B2B companies need to create efficient Digital Strategies to produce a healthy ROI when done correctly.

This seminar will give you everything you need to use to attract, convert and retain customers in the B2B sector.

The seminar will take place in:

Future Digital

Martin Bryant Presenting Geolocations

The Digital World is a fast moving industry and it is utilized best by those who keep up to date and at the forefront of developments.

This seminar will cover the latest developments in the industry, social media and technology that can benefit your company.

The seminar will take place in:

Not What You’re After?

We hope to have something for everyone with our 2010 programme, if there isn’t what you’re after then why not suggest a topic by leaving a comment or alternatively get in touch and we’ll see if we can tailor a seminar or workshop to your specific needs.

Tempero Presentation – now available!

The long-awaited presentation from Dominic Sparkes (Tempero) is now available and can be viewed below.  Tempero kindly let KMP host our Social Media Marketing seminar at their offices in London, where Dominic also presented on the topic of Managing Online Communities.

Social Media Marketing – One week to go!

Ok so there’s not long to go now until KMP’s Social Media Marketing seminar (25th Feb) takes place at the MDDA in Manchester. dominicsparkesborderWe’ve got some great speakers for this seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP Chairman – Bill Daring! It’’s really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. I’ve had a sneak preview of Dominic’s presentation, and all I can tell you is that it promises to be educational, fun and really interesting! Titled, “Extend Buzz – spend less – managing online communities to drive success” (you see it even rhymes!) Dominic is set to discuss the topic of moderation and community management. mikeantliff_borderMike has also given me a little insight into his presentation, which looks to be jammed pack with social media goodness! Covering everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within, it really promised to be value for money! Bill is set to discuss “PR 2.0 and the Social Media” where he will be presenting the case for social media in PR. Most of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill will discuss how we can track, manage and respond to brand buzz online. So, if you’ve not got your tickets yet, where have you been? Luckily for you there are still a few tickets available, so book now!