On the 12th June we will be hosting an Online PR and Blogging workshop at the MDDA in Manchester. The workshop will be hosted by KMP’s Content Strategist, Dave Kinsella along with Andrew Lloyd Gordon, a digital marketing trainer who often hosts courses on behalf of e-consultancy. The aim of the workshop is to show you how you can manage your brand reputation and engage consumers with your brand online. Dave and Andrew will guide you through this half-day workshop with a combination of practical training sessions and educational tips and advice. We will be providing an introduction to blogging and online PR, explaining what it is, how it differs to traditional PR and an overview of the changing media landscape. Tickets are available at an early-bird discount of £125 + VAT.
KMP’s next event is a Social Media for Beginners Workshop, which takes place on the 29th January at the MDDA in Manchester. The half-day workshop will be hosted by KMP’s Social Media Expert – Paul Fabretti, alongside Content Strategist, Dave Kinsella. Paul will be looking at the role of blogging within social media, using case studies to show how blogging can be used as an effective business tool. He’ll also use a case study to help attendees work through the tools and methodologies involved with creating a social media strategy so that attendees can build their own campaign. Dave will be exploring the world of social media and showing you how easy it is to get started with the different social media tools that are available, including social networks, photo-sharing sites, video and blogs. Already proving to be popular with companies such as The Co-operative, United Utilities and Wales Millennium Centre signed up, there are only a few places left for this complete guide to Social Media. Book now to avoid disappointment.
There’s not long to go now until we head down to London to host our next seminar on the topic of Web Content Strategy. This is a seminar that we’ve hosted before, and it proved so popular that we’ve decided to run it again! This seminar is the ultimate must-attend event for those who are looking to improve some areas, if not all of their web strategy. We have a great combination of speakers for this seminar, from areas of R&D, content management systems, usability and customer service, which ensures that all areas of web strategy are covered. The speakers are KMP’s Content Strategist Dave Kinsella, the MD of Sitecore, Simon Bartolo, User Vision’s Emma Kirk and Liam Ryan from Creative Virtual. So, if improving your web strategy is top of the to-do list for next year, why not pop along to our half-day seminar on the 19th November. Tickets are still available at the early-bird rate of £125 + VAT, so book now! http://www.vimeo.com/2204793
After our Social Media Marketing seminar in September, inblackandwhite.tv are bringing you an exclusive interview with KMP’s social media experts, Paul Fabretti and Dave Kinsella! In this video Paul and Dave discuss the social media tool, twitter, as they search for a definition which best fits the popular communication service. Paul and Dave are on hand to offer some helpful links and recommend some influential people to follow, as well as discuss some case studies which demonstrate how top brands like Dell use twitter as part of their marketing strategy. And finally, our social media experts give you the chance to contact us directly and email in your questions about twitter to email@example.com. http://www.vimeo.com/1944815
So, you went to the seminar, you heard the presentations, and then got back to the office and couldn’t quite remember everything? Well not to worry! Fresh from the seminar last week, you can now download the first installment of the seminar podcast. In part 1 you can listen to the complete keynote presentation, which was presented by KMP’s Content Strategist, Dave Kinsella. Grab the mp3 below: [display_podcast] Just to refresh your memory, Dave spoke about “Social Media for Business,” where he explained what social media is, the topic of social media as a mainstream medium, how to use social media and much more! More podcasts and presentations will be available soon, but for now you can find Dave’s presentation below if you missed it in his previous post: