On the 12th June we will be hosting an Online PR and Blogging workshop at the MDDA in Manchester. The workshop will be hosted by KMP’s Content Strategist, Dave Kinsella along with Andrew Lloyd Gordon, a digital marketing trainer who often hosts courses on behalf of e-consultancy. The aim of the workshop is to show you how you can manage your brand reputation and engage consumers with your brand online.  Dave and Andrew will guide you through this half-day workshop with a combination of practical training sessions and educational tips and advice. We will be providing an introduction to blogging and online PR, explaining what it is, how it differs to traditional PR and an overview of the changing media landscape. Tickets are available at an early-bird discount of £125 + VAT.

Thanks to everyone who attended our Reputation Management seminar last week! The feedback from the event was very positive, and I have been inundated with requests for the presentations from the seminar. All of the presentations will be published shortly, but for the time being, here is Jon Keefe’s (KMP) presentation on the topic of “Are you ready to manage your reputation?”:

Yesterday we hosted a seminar on the topic of Reputation Management at the MDDA in Manchester.  The speakers for the event were KMP’s Jon Keefe, Rob Brown from Staniforth and Simon Rogers from Market Sentinel. We had a great turnout for the seminar, which attendees from a wide range of organisations including Bolton Council, the Cooperative Group and HSS Hire. Speaker presentations and podcasts coming soon! In the meantime, why not watch the trailer: http://www.vimeo.com/4545754

KMP will be hosting a Blogging for Business workshop, which takes place on Wednesday 11th March at the MDDA in Manchester. Back by popular demand, we are hosting this workshop again for those who were unable to attend previous workshops which were fully booked. Hosted by KMP’s Client Service Manager, Gerry Daring alongside well known Journalist and Blogger, Craig McGinty, this workshop is already looking to be another sell-out. This workshop is a complete guide to blogging, where Gerry and Craig will be discussing the background of blogging, showing you how to get started and set up your own blog, as well as providing ideas and tips on how to engage with the blogging community. This practical and hands-on workshop is ideal for those who have heard about blogging and not sure if it is a good idea for their business, those who have seen business blogs and want to start their own, or even people who may have started their own business blogs, but aren’t sure how best to do it. Only a limited number of places are available, so make sure that you book early to avoid disappointment. Tickets cost £125 + VAT. Book Now!

On Wednesday KMP and How-Do hosted a Social Media Marketing seminar at the MDDA in Manchester. There was a great line up of speakers for the seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP’s Chairman – Bill Daring! It was really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. We had a great turnout for the event, with attendees from BJL, Blacks Leisure Group, The Co-operative Group, MoneySupermarket.com, and many more! Bill opened the seminar and with a presentation on “PR 2.0 and the Social Media” where he gave an introduction to social media, whilst discussing the case for social media in PR. Bill’s presentation was formed on the basis that the majority of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill also talked about how we can track, manage and respond to brand buzz online. Mike was up next, and he delivered a fantastic presentation which covered everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within. Last but certainly not least was Dominic, whose presentation was titled “Extend Buzz – spend less – managing online communities to drive success“. Dominic discussed the topic of moderation and community management. To conclude the seminar, the 3 speakers then took part in a Q & A session, which gave the attendees the opportunity to ask any remaining questions they had about social media and the issues covered in the presentations. If you have any feedback or comments about the event, then we’d love to hear from you! Just leave us a comment below!