Posts Tagged ‘Manchester’

2010 InBlackandWhite Schedule

Not only have we got a fresh new look and website but with the re-launch of the InBlackandWhite brand comes a new list of exciting seminar topics covering a wide variety of digital subjects for 2010. There are a few details below but for the full list of event view the upcoming events section.

Video on the Net

Video is the perfect way to increase user interaction with your site and can communication a lot of information in a short period of time.

This seminar will help you understand why video should be a vital part of your marketing strategy, how to produce videos that are tailored for online and finally what to do with your video once you have it.

The seminar will take place in:

Social Media Strategy Seminar & Workshop

Whether you’re new to Social Media or have tested the water but don’t know how to take the next step, this seminar is for you.

Social Media Marketing is going from strength to strength and if you’re not part of it you’re being left behind. Big name brands are using social media as a vital part of their marketing and are taking advantage of the huge benefits it offers.

Social Media Strategy isn’t just about setting up a Twitter account and tweet a couple of times a week. Instead you need a clear, well structured strategy and this seminar will teach you know to do this.

The seminar will take place in:

Building Online Communities

Building a strong community around your brand can produce amazing ROI. By building a community, people are able to talk about your brand to their friends and other people. Done properly this can provide you with cost effective exposure to audiences that might not be accessible through other channels.

The seminar will take place in:

B2B Digital Strategies

In order to grow business online, B2B companies need to create efficient Digital Strategies to produce a healthy ROI when done correctly.

This seminar will give you everything you need to use to attract, convert and retain customers in the B2B sector.

The seminar will take place in:

Future Digital

Martin Bryant Presenting Geolocations

The Digital World is a fast moving industry and it is utilized best by those who keep up to date and at the forefront of developments.

This seminar will cover the latest developments in the industry, social media and technology that can benefit your company.

The seminar will take place in:

Not What You’re After?

We hope to have something for everyone with our 2010 programme, if there isn’t what you’re after then why not suggest a topic by leaving a comment or alternatively get in touch and we’ll see if we can tailor a seminar or workshop to your specific needs.

Are you ready to manage your reputation?

Jon Keefe Yesterday we hosted a seminar on the topic of Reputation Management at the MDDA in Manchester.  The speakers for the event were KMP’s Jon Keefe, Rob Brown from Staniforth and Simon Rogers from Market Sentinel. We had a great turnout for the seminar, which attendees from a wide range of organisations including Bolton Council, the Cooperative Group and HSS Hire. Speaker presentations and podcasts coming soon! In the meantime, why not watch the trailer: http://www.vimeo.com/4545754

Rob Brown – PR Challenges of the Social Web

I hope you’ve got your tickets booked! There’s just over 3 weeks to go now until we get together with How-Do to host our Reputation Management seminar on the 7th May! Being the kind people that we are, we’ve decided to extend the offer of the early-bird discount for one more week, so hurry up! This week, I am going to be profiling Rob Brown, Managing Director of Staniforth. Background Rob BrownRob is a graduate in Economics & Politics from the University of York. He spent a year in independent radio before joining Staniforth PR, working on Rowenta, ICI and Oddbins. Rob set up his own media PR business in the 1990s, with Granada Television, Channel Four and Endemol amongst the clients. His business was acquired by Leedex and Rob was appointed Managing Director of Leedex GTPR’s Manchester office. During this time he was also Chairman of the Institute of Public Relations in the North West. Rob joined McCann Erickson in 2001 to set up their PR division working with Aldi, Peugeot, the Department of Health and numerous NHS organisations where he specialised in strategic communications for public health and dietary campaigns. He is a regular visiting lecturer in PR at Manchester Metropolitan University and is a Fellow of the Chartered Institute of Public Relations. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director responsible for its offices in Manchester and London. He works with companies and brands that include M&S, Nissan and Kellogg’s. He is also the author of “Public Relations and the Social Web” published by Kogan Page on April 3rd this year. The Presentation Rob will be discussing the PR Challenges of the Social Web, including how reputations can be affected by social media, the impact of UGC and how reputations can be built and lost. Tickets are still available at the early-bird rate of £95 + VAT – offer ends Friday 17th April. Book Now!

Reputation Management Seminar Preview

There are now only 5 weeks to go now until KMP’s Reputation Management seminar takes place on the 7th May at the MDDA in Manchester! This week it’s the turn of Simon Rogers – Director of Sales at Market Sentinel. Background: Simon RogersSimon has 20 years experience of selling high value contracts covering outsourced services, application software and associated integration services to blue chip organisations. For the last 8 years he has been managing sales teams in start-up and turn-round situations, in Europe, USA and the UK. His success is due to pragmatic strategies, involving market segmentation, solid recruitment and employee development, and very good management of the sales process. Simon has also worked at Hoskyns, Cap Gemini, Burberrys, Corning, Norcross, specialising in start-ups. About Market Sentinel Market Sentinel is an organisation whose technology and expertise enables an organisation to understand who has influence over their brand, what consumerscons are saying online (positive or negative) and through that understanding, focus PR and marketing on those people and organisations that will deliver the best return on time and money invested and thus, manage the perception to the benefit of the brand and grow the business. The Presentation Simon will be presenting “How to Manage your Reputation and Measure the ROI.” Simon will be discussing:
  • Where to find online conversations about your brand
  • How to manage these conversations
  • How to get involved and influence the conversations
If you haven’t booked yet, you can still get your tickets at the early-bird rate (available until 10th April). Book Now!