Seminar Presentations – Part 2
Now you can see the presentation from Simon Rogers at Market Sentinel, who spoke on the topic of how to “Manage your Reputation and Measure the ROI.”
Posts Tagged ‘mdda’
Are you ready to manage your reputation?
Yesterday we hosted a seminar on the topic of Reputation Management at the MDDA in Manchester. The speakers for the event were KMP’s Jon Keefe, Rob Brown from Staniforth and Simon Rogers from Market Sentinel.
We had a great turnout for the seminar, which attendees from a wide range of organisations including Bolton Council, the Cooperative Group and HSS Hire.
Speaker presentations and podcasts coming soon!
In the meantime, why not watch the trailer:
http://www.vimeo.com/4545754
Rob Brown – PR Challenges of the Social Web
I hope you’ve got your tickets booked! There’s just over 3 weeks to go now until we get together with How-Do to host our Reputation Management seminar on the 7th May! Being the kind people that we are, we’ve decided to extend the offer of the early-bird discount for one more week, so hurry up!
This week, I am going to be profiling Rob Brown, Managing Director of Staniforth.
Background
Rob is a graduate in Economics & Politics from the University of York. He spent a year in independent radio before joining Staniforth PR, working on Rowenta, ICI and Oddbins.
Rob set up his own media PR business in the 1990s, with Granada Television, Channel Four and Endemol amongst the clients. His business was acquired by Leedex and Rob was appointed Managing Director of Leedex GTPR’s Manchester office. During this time he was also Chairman of the Institute of Public Relations in the North West.
Rob joined McCann Erickson in 2001 to set up their PR division working with Aldi, Peugeot, the Department of Health and numerous NHS organisations where he specialised in strategic communications for public health and dietary campaigns. He is a regular visiting lecturer in PR at Manchester Metropolitan University and is a Fellow of the Chartered Institute of Public Relations.
In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director responsible for its offices in Manchester and London. He works with companies and brands that include M&S, Nissan and Kellogg’s. He is also the author of “Public Relations and the Social Web” published by Kogan Page on April 3rd this year.
The Presentation
Rob will be discussing the PR Challenges of the Social Web, including how reputations can be affected by social media, the impact of UGC and how reputations can be built and lost.
Tickets are still available at the early-bird rate of £95 + VAT – offer ends Friday 17th April. Book Now!
Rob is a graduate in Economics & Politics from the University of York. He spent a year in independent radio before joining Staniforth PR, working on Rowenta, ICI and Oddbins.
Rob set up his own media PR business in the 1990s, with Granada Television, Channel Four and Endemol amongst the clients. His business was acquired by Leedex and Rob was appointed Managing Director of Leedex GTPR’s Manchester office. During this time he was also Chairman of the Institute of Public Relations in the North West.
Rob joined McCann Erickson in 2001 to set up their PR division working with Aldi, Peugeot, the Department of Health and numerous NHS organisations where he specialised in strategic communications for public health and dietary campaigns. He is a regular visiting lecturer in PR at Manchester Metropolitan University and is a Fellow of the Chartered Institute of Public Relations.
In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director responsible for its offices in Manchester and London. He works with companies and brands that include M&S, Nissan and Kellogg’s. He is also the author of “Public Relations and the Social Web” published by Kogan Page on April 3rd this year.
The Presentation
Rob will be discussing the PR Challenges of the Social Web, including how reputations can be affected by social media, the impact of UGC and how reputations can be built and lost.
Tickets are still available at the early-bird rate of £95 + VAT – offer ends Friday 17th April. Book Now! Reputation Management Seminar Preview
There are now only 5 weeks to go now until KMP’s Reputation Management seminar takes place on the 7th May at the MDDA in Manchester!
This week it’s the turn of Simon Rogers – Director of Sales at Market Sentinel.
Background:
Simon has 20 years experience of selling high value contracts covering outsourced services, application software and associated integration services to blue chip organisations. For the last 8 years he has been managing sales teams in start-up and turn-round situations, in Europe, USA and the UK. His success is due to pragmatic strategies, involving market segmentation, solid recruitment and employee development, and very good management of the sales process. Simon has also worked at Hoskyns, Cap Gemini, Burberrys, Corning, Norcross, specialising in start-ups.
About Market Sentinel
Market Sentinel is an organisation whose technology and expertise enables an organisation to understand who has influence over their brand, what consumerscons are saying online (positive or negative) and through that understanding, focus PR and marketing on those people and organisations that will deliver the best return on time and money invested and thus, manage the perception to the benefit of the brand and grow the business.
The Presentation
Simon will be presenting “How to Manage your Reputation and Measure the ROI.” Simon will be discussing:
Simon has 20 years experience of selling high value contracts covering outsourced services, application software and associated integration services to blue chip organisations. For the last 8 years he has been managing sales teams in start-up and turn-round situations, in Europe, USA and the UK. His success is due to pragmatic strategies, involving market segmentation, solid recruitment and employee development, and very good management of the sales process. Simon has also worked at Hoskyns, Cap Gemini, Burberrys, Corning, Norcross, specialising in start-ups.
About Market Sentinel
Market Sentinel is an organisation whose technology and expertise enables an organisation to understand who has influence over their brand, what consumerscons are saying online (positive or negative) and through that understanding, focus PR and marketing on those people and organisations that will deliver the best return on time and money invested and thus, manage the perception to the benefit of the brand and grow the business.
The Presentation
Simon will be presenting “How to Manage your Reputation and Measure the ROI.” Simon will be discussing:
- Where to find online conversations about your brand
- How to manage these conversations
- How to get involved and influence the conversations
Managing your Reputation – seminar preview
There’s just 6 weeks to go now until KMP’s seminar on the topic of Reputation Management takes place in Manchester on the 7th May!
But, if you can’t wait until then, don’t worry! In the weeks running up to the seminar, I am going to be profiling the speakers and giving you a sneak preview of what you can expect from each of their presentations. As well as this, I’m going to let you in on a bit of background information about each of the speakers so that you can get to know them a bit before the seminar!
First up this week, we have KMP’s very own Managing Director – Jon Keefe!
Jon was one of the original founders of KMP in 1991, and has embraced internet technologies since 1995, helping organisations to understand how they can benefit from digital innovation.
Jon has steered KMP from its inception in 1991 at the end of the last UK recession, through the Dot com crash to the steady growth and profitability it returns today. This experience overlaid on 13 years digital expertise in the public and private sector means Jon brings extensive knowledge and insight to any organisation and their digital strategy.
Jon has also been a long time supporter of Manchester Digital, the trade association for ICT and New Media in the Northwest and an advisor to The Big Chip awards since they were first held in 1997.
Jon will be presenting the keynote presentation, entitled “Are you ready to manage your reputation?” Jon will be finding out just how “social media ready” your company is, where he will be discussing the resources and skills available in your company vs what is required.
First up this week, we have KMP’s very own Managing Director – Jon Keefe!
Jon was one of the original founders of KMP in 1991, and has embraced internet technologies since 1995, helping organisations to understand how they can benefit from digital innovation.
Jon has steered KMP from its inception in 1991 at the end of the last UK recession, through the Dot com crash to the steady growth and profitability it returns today. This experience overlaid on 13 years digital expertise in the public and private sector means Jon brings extensive knowledge and insight to any organisation and their digital strategy.
Jon has also been a long time supporter of Manchester Digital, the trade association for ICT and New Media in the Northwest and an advisor to The Big Chip awards since they were first held in 1997.
Jon will be presenting the keynote presentation, entitled “Are you ready to manage your reputation?” Jon will be finding out just how “social media ready” your company is, where he will be discussing the resources and skills available in your company vs what is required.