KMP’s next seminar will be on the topic of Reputation Management, and takes place on the 26th March at the MDDA in Manchester. This is a new topic for inblackandwhite.tv, but it’s already shaping up to look a very interesting and exciting area which combines Digital Strategy, Brand Monitoring, Blogging, Social Media and PR. Speakers for this include KMP’s MD – Jon Keefe, Simon Rogers from Market Sentinel, and Rob Brown – MD of Staniforth. Tickets are available at the early-bird discount of £95 + VAT. Book Now! More details coming soon!

KMP will be hosting a Blogging for Business workshop, which takes place on Wednesday 11th March at the MDDA in Manchester. Back by popular demand, we are hosting this workshop again for those who were unable to attend previous workshops which were fully booked. Hosted by KMP’s Client Service Manager, Gerry Daring alongside well known Journalist and Blogger, Craig McGinty, this workshop is already looking to be another sell-out. This workshop is a complete guide to blogging, where Gerry and Craig will be discussing the background of blogging, showing you how to get started and set up your own blog, as well as providing ideas and tips on how to engage with the blogging community. This practical and hands-on workshop is ideal for those who have heard about blogging and not sure if it is a good idea for their business, those who have seen business blogs and want to start their own, or even people who may have started their own business blogs, but aren’t sure how best to do it. Only a limited number of places are available, so make sure that you book early to avoid disappointment. Tickets cost £125 + VAT. Book Now!

On Wednesday KMP and How-Do hosted a Social Media Marketing seminar at the MDDA in Manchester. There was a great line up of speakers for the seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP’s Chairman – Bill Daring! It was really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. We had a great turnout for the event, with attendees from BJL, Blacks Leisure Group, The Co-operative Group, MoneySupermarket.com, and many more! Bill opened the seminar and with a presentation on “PR 2.0 and the Social Media” where he gave an introduction to social media, whilst discussing the case for social media in PR. Bill’s presentation was formed on the basis that the majority of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill also talked about how we can track, manage and respond to brand buzz online. Mike was up next, and he delivered a fantastic presentation which covered everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within. Last but certainly not least was Dominic, whose presentation was titled “Extend Buzz – spend less – managing online communities to drive success“. Dominic discussed the topic of moderation and community management. To conclude the seminar, the 3 speakers then took part in a Q & A session, which gave the attendees the opportunity to ask any remaining questions they had about social media and the issues covered in the presentations. If you have any feedback or comments about the event, then we’d love to hear from you! Just leave us a comment below!

On Wednesday we hosted our second social media workshop at the MDDA in Manchester. This was hosted by KMP’s MD – Jon Keefe, alongside one of our Client Service Managers, Gerry Daring. The workshop was a great success, and had attendees from a wide range of companies including Johnsons Cleaners, Business Link NorthWest, The Beatles Story and Greater Manchester Chamber of Commerce. As part of the workshop, Jon adressed the popular topic of “How to get your Organisation Social Media Ready,” and a video of this section of the workshop can be seen below. http://www.vimeo.com/3378687

Yesterday we partnered with How-Do to hold our second Blogging for Business Workshop at the MDDA in Manchester. http://www.vimeo.com/2438103 Hosted by KMP’s Social Media expert, Paul Fabretti, as well as blogger and journalist, Craig McGinty the workshop was a great success and was enjoyed by everyone who attended. Despite the tricky weather conditions in Manchester after all the snow and ice, we were pleased to see that we had a 100% turnout for the second time.  There were representatives from a great variety of companies, including Kelloggs, SKV PR, the Co-operative Bank, and Superbreak Mini Holidays to name a few! Paul did a great job of hosting the workshop, starting off with an introduction to the background of blogging and using some case studies of how companies like Dell, Starbucks and General Motors have used blogs effectively.  In the second half of the workshop, Craig and Paul guided attendees step by step through the process of setting up a blog and how to write posts. KMP’s next event will be a Social Media for Beginners Workshop, which takes place on the 29th January in Manchester.