Hello, fans of inblackandwhite seminars!  We have good news for you – the seminars are back! After a break over the summer, inblackandwhite’s Digital Marketing seminars will return in the autumn with 3 great topics.  We’ll be running each seminar in Manchester and in London, so there are 6 dates altogether. Online booking is set up for all these dates, and there is an early bird discount of £10 on each seminar, so take advantage and get signed up quick!  The seminars are all held in the mornings with a networking lunch, leaving you free to return to work in the afternoon rejuvenated and full of practical ways to boost your marketing. Social Media and Buzz Monitoring seminar, September 16th (Manchester) and 22nd (London) Please enable Javascript and Flash to view this Viddler video. Are you Social Media ready?  We’ll explain how to ensure that you are.  We’ll also cover Social Media do’s and don’t’s, and explain why companies are using Online Buzz Monitoring to protect and develop their brands. Driving traffic to your website, October 6th (Manchester) and 20th (London) If your website is great, but no-one can find it, you need this seminar!  Our experts will explain how to use Social Media, email marketing and SEO to ensure that the right visitors are finding your site, and even more importantly, engaging with you. Mobile Marketing, November 24th (London) and December 1st (Manchester) Mobile Marketing has come of age at last.  We will have the latest on SMS, iPhone applications and mobile geolocation technologies.  Case studies will show you how to use mobile marketing successfully. We look forward to seeing you there!

There are now only 5 weeks to go now until KMP’s Reputation Management seminar takes place on the 7th May at the MDDA in Manchester! This week it’s the turn of Simon Rogers – Director of Sales at Market Sentinel. Background: Simon has 20 years experience of selling high value contracts covering outsourced services, application software and associated integration services to blue chip organisations. For the last 8 years he has been managing sales teams in start-up and turn-round situations, in Europe, USA and the UK. His success is due to pragmatic strategies, involving market segmentation, solid recruitment and employee development, and very good management of the sales process. Simon has also worked at Hoskyns, Cap Gemini, Burberrys, Corning, Norcross, specialising in start-ups. About Market Sentinel Market Sentinel is an organisation whose technology and expertise enables an organisation to understand who has influence over their brand, what consumerscons are saying online (positive or negative) and through that understanding, focus PR and marketing on those people and organisations that will deliver the best return on time and money invested and thus, manage the perception to the benefit of the brand and grow the business. The Presentation Simon will be presenting “How to Manage your Reputation and Measure the ROI.” Simon will be discussing:

• Where to find online conversations about your brand
• How to manage these conversations
• How to get involved and influence the conversations

If you haven’t booked yet, you can still get your tickets at the early-bird rate (available until 10th April). Book Now!