The Social Media Masterclass was a great success. This was a special event with the usual seminar in the morning but this time followed by a workshop in the afternoon which was a sell out.
The group was very engaging and found the workshop extremely helpful and communicated well with the presenters who did an amzing job at sharing their knowledge.
Slides of the presentations and more information about the event can be found at the Social Media Srategies page.
There was a great line up of speakers for the seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP’s Chairman – Bill Daring!
It was really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars.
We had a great turnout for the event, with attendees from BJL, Blacks Leisure Group, The Co-operative Group, MoneySupermarket.com, and many more!
Bill opened the seminar and with a presentation on “PR 2.0 and the Social Media” where he gave an introduction to social media, whilst discussing the case for social media in PR. Bill’s presentation was formed on the basis that the majority of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill also talked about how we can track, manage and respond to brand buzz online.
Mike was up next, and he delivered a fantastic presentation which covered everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within.
Last but certainly not least was Dominic, whose presentation was titled “Extend Buzz – spend less – managing online communities to drive success“. Dominic discussed the topic of moderation and community management.
To conclude the seminar, the 3 speakers then took part in a Q & A session, which gave the attendees the opportunity to ask any remaining questions they had about social media and the issues covered in the presentations.
If you have any feedback or comments about the event, then we’d love to hear from you! Just leave us a comment below! 
We hosted our first Social Media Marketing workshop today and, like the previous blogging workshop, it was a great success.
We had a great turnout. Organisations represented included the Co-operative, the University of Nottingham and United Utilities.
Paul started the workshop by running through a few ways we can monitor online conversations about a particular brand, product or organisation by tracking various online communities.
In the second half of the workshop, Paul and I guided attendees through the process of searching and monitoring twitter, technorati and other aggregator sites, in order to find out in real time who is discussing the topics the attendees were interested in. The attendees then set up twitter and wordpress.com accounts and thought about who they should be engaging and how they could get involved in relevant conversations.
It was a busy session that covered a lot of ground and most people I spoke to afterwards seemed to take away lots of ideas on how they could apply the things they learned to their organisation.
Slides from the event will be available shortly. In the meantime, have a look at this slideshow of pictures taken during the workshop.
Many thanks to all who came along – don’t forget, if you have any more questions you can get hold of me on twitter (my username is GezD). I can be easily summoned with an @reply! And while you’re at it, you can find out about the latest news from InBlackAndWhite by following us on twitter. Why not send us a message right now?
Due to the popularity of this event, we are hosting an additional workshop on the 11th February. We’re expecting this to sell out too, but there are still a couple of places left if you want to book your ticket.
**UPDATE** The Social Media Marketing workshop on the 11th of Feb is now sold out. The next event is a Blogging Workshop, taking place in Manchester on the 11th March. Book early to avoid disappointment.