On Wednesday KMP and How-Do hosted a Social Media Marketing seminar at the MDDA in Manchester. There was a great line up of speakers for the seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP’s Chairman – Bill Daring! It was really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. We had a great turnout for the event, with attendees from BJL, Blacks Leisure Group, The Co-operative Group, MoneySupermarket.com, and many more! Bill opened the seminar and with a presentation on “PR 2.0 and the Social Media” where he gave an introduction to social media, whilst discussing the case for social media in PR. Bill’s presentation was formed on the basis that the majority of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill also talked about how we can track, manage and respond to brand buzz online. Mike was up next, and he delivered a fantastic presentation which covered everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within. Last but certainly not least was Dominic, whose presentation was titled “Extend Buzz – spend less – managing online communities to drive success“. Dominic discussed the topic of moderation and community management. To conclude the seminar, the 3 speakers then took part in a Q & A session, which gave the attendees the opportunity to ask any remaining questions they had about social media and the issues covered in the presentations. If you have any feedback or comments about the event, then we’d love to hear from you! Just leave us a comment below!

Ok so there’s not long to go now until KMP’s Social Media Marketing seminar (25th Feb) takes place at the MDDA in Manchester. We’ve got some great speakers for this seminar, with Mike Antliff from Huzu and Dominic Sparkes from Tempero presenting for us for the first time, alongside KMP Chairman – Bill Daring! It’’s really exciting to have some new speakers with fresh ideas and opinions speaking at the inblackandwhite seminars. I’ve had a sneak preview of Dominic’s presentation, and all I can tell you is that it promises to be educational, fun and really interesting! Titled, “Extend Buzz – spend less – managing online communities to drive success” (you see it even rhymes!) Dominic is set to discuss the topic of moderation and community management. Mike has also given me a little insight into his presentation, which looks to be jammed pack with social media goodness! Covering everything from the evolution of social media, the rise of the web, some of the most influential landmark sites, and highlights of the social media tools and applications contained within, it really promised to be value for money! Bill is set to discuss “PR 2.0 and the Social Media” where he will be presenting the case for social media in PR. Most of the UK’s population is now online – blogging, chatting, visiting message boards and exchanging news and views, and the introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. Bill will discuss how we can track, manage and respond to brand buzz online. So, if you’ve not got your tickets yet, where have you been? Luckily for you there are still a few tickets available, so book now!

KMP’s next event is a Social Media for Beginners Workshop, which takes place on the 29th January at the MDDA in Manchester. The half-day workshop will be hosted by KMP’s Social Media Expert – Paul Fabretti, alongside Content Strategist, Dave Kinsella. Paul will be looking at the role of blogging within social media, using case studies to show how blogging can be used as an effective business tool. He’ll also use a case study to help attendees work through the tools and methodologies involved with creating a social media strategy so that attendees can build their own campaign. Dave will be exploring the world of social media and showing you how easy it is to get started with the different social media tools that are available, including social networks, photo-sharing sites, video and blogs. Already proving to be popular with companies such as The Co-operative, United Utilities and Wales Millennium Centre signed up, there are only a few places left for this complete guide to Social Media. Book now to avoid disappointment.