After the Social Media seminar last week, lots of you have been in touch asking for the presentations from the seminar.
Below you can find Andrew Lloyd Gordon’s presentation on the topic of Social Media Marketing and PR in the Networked Economy. It was the first time that Andrew had spoken at a KMP seminar, and he proved to be very popular. Andrew will also be co-hosting a workshop on the 6th June on the topic of Online PR and Blogging.
We had a great turnout. Organisations represented included the Co-operative, the University of Nottingham and United Utilities.
Paul started the workshop by running through a few ways we can monitor online conversations about a particular brand, product or organisation by tracking various online communities.
In the second half of the workshop, Paul and I guided attendees through the process of searching and monitoring twitter, technorati and other aggregator sites, in order to find out in real time who is discussing the topics the attendees were interested in. The attendees then set up twitter and wordpress.com accounts and thought about who they should be engaging and how they could get involved in relevant conversations.
It was a busy session that covered a lot of ground and most people I spoke to afterwards seemed to take away lots of ideas on how they could apply the things they learned to their organisation.
Many thanks to all who came along – don’t forget, if you have any more questions you can get hold of me on twitter (my username is GezD). I can be easily summoned with an @reply! And while you’re at it, you can find out about the latest news from InBlackAndWhite by following us on twitter. Why not send us a message right now?
Due to the popularity of this event, we are hosting an additional workshop on the 11th February. We’re expecting this to sell out too, but there are still a couple of places left if you want to book your ticket.
Following the success of KMP’s Blogging Workshop, inblackandwhite.tv caught up with Craig to bring you an exclusive interview with the man himself!
In this video, Craig gives a brief introduction about himself and the work that he does, as well as discussing the purpose of the Blogging Workshops. As this is the second workshop that KMP has hosted, we wanted to find out where Craig’s enthusiasm for blogging stems from and why he sees blogging as such a valuable marketing tool.
Craig also discusses the popular social media tool, “twitter” providing his thoughts on the best definition, as well giving his tips on how to find the best people to follow!
It’s been an action-packed seminar schedule this year, and we’re not finished yet! We’ve still got 2 more events before the end of the year, and a variety of seminars and workshops planned for next year!
Our seminar programme for the rest of the year, and the beginning of next year, looks like this:
19th November Web Content Strategy London
4th December Blogging Workshop Manchester
29th January Social Media Workshop Manchester
25th February Social Media Marketing Manchester
11th March Blogging Workshop Manchester
26th March Reputation Management Manchester
For details on any of our seminars, please don’t hesitate to contact us (firstname.lastname@example.org) for more information.